0.0 z 5 hvězdiček
měkká vazba
Contagious
Kniha ( měkká vazba )
- Dostupné u dodavatele
- Doručení ZDARMA od 1299 Kč, do 3. 6. předáme dopravci
- Osobní odběr ZDARMA ( Vyberte prodejnu )
249 Kč s DPH
Jsme transparentní
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour… Přejít na celý popis
K tomuto produktu zákazníci kupují
-
Hegarty on Advertising
-
Growth. A Reckoning
-
In This Economy?
-
Going Infinite
-
How Countries Go Broke
-
Brand it Like Serhant
-
Goodbye to Russia
-
Nové zbraně vlivu
-
Die With Zero
-
Four Thousand Weeks
-
Marketing management
-
The Diary of a CEO
-
The Laws of Human Nature
-
Bestseller Thinking, Fast and Slow
-
Should We Stay or Should We Go
-
Surrounded by Bad Bosses and Lazy Employees
-
Marketing 6.0
-
Money: A User’s Guide
-
Cleopatra and Frankenstein
-
The Art of Statistics
-
Bitcoin: Separation of Money and State
-
Bestseller Psychologie peněz
-
How to run a business without risk
-
Start With Why
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
- kategorie
-
Knihy »
Cizojazyčná literatura »
English literature »
Nonfiction »
Economy, Politics and Business
- Nakladatel
- Simon & Schuster
- Rozměr
- 130 x 198 x 16
- datum vydání
- 16.01.2014
- ean
- 9781471111709
- Vazba
- měkká vazba
- Hmotnost
- 190 g
- jazyk
- angličtina
- Počet stran
- 256
- Vydání
- 1
- isbn
- 978-1-4711-1170-9
Hodnocení a recenze čtenářů Nápověda
0.0 z 5 0 hodnocení čtenářů
0× 5 hvězdiček 0× 4 hvězdičky 0× 3 hvězdičky 0× 2 hvězdičky 0× 1 hvezdička
Přidejte své hodnocení knihy
Vývoj ceny Nápověda
Získejte přehled o vývoji ceny za posledních 60 dní.
Maloobchodní cena
Minimální prodejní cena:
223 Kč
Nápověda
Články, které stojí za pozornost
-
-
-
-
-
-
-
-
-
-
-
-
249 Kč s DPH
Jsme transparentní
KnihyDobrovsky.cz
knihydobrovsky
@knihydobrovskycz
@knihydobrovsky
