Baranger Motion Displays

This new publication is dedicated to the Baranger Motion Displays of the R. F. Collection housed at the Vitra Design Museum. Motion Displays were conceived as eye-catching and novel moving objects, which – primarily in the US – were used in jewellers’ shop-window displays to attract customers. The Baranger Motion Displays were produced by Baranger Studios in Pasadena, CA between 1937 and 1957 and were lent to thousands of jewellers’ shops over the years. Primarily during the 1990s, Rolf Fehlbaum, Vitra Chairman Emeritus and founder of the Vitra Design Museum, worked to assemble a carefully selected a comprehensive collection of these objects in Weil am Rhein. With large-scale illustrations of the different Motion Displays and an atmospheric photo essay featuring black-and-white details of the objects, the book provides an unprecedented and in-depth view into this collection. In an accompanying essay, Bill Shaffer traces the success story of the displays and sheds light on the significance of the red cases in which they were delivered to the jewellers. Along with Robots 1:1 and Space Fantasies 1:1, Baranger Motion Displays is the third publication to focus on the R. F. Collection. Visitors can view the collection of Motion Displays at the Vitra Campus in Weil am Rhein as part of the “Wunderkammer” (cabinet of curiosities), which also presents other parts of Rolf Fehlbaum’s wide-ranging collection. In order for readers to be able to experience the wonders of these moving objects for themselves, each Motion Display has been given a QR Code in the book which links to an entertaining video clip of the display in action.

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