Print and Production Finishes for Bags, Labels, and Point of Purchase Jessica Glaser, Carolyn Knight

Print and Production Finishes for Bags, Labels, and Point of Purchase - Jessica Glaser, Carolyn Knight

Print and Production Finishes for Bags, Labels, and Point of Purchase

Jessica Glaser, Carolyn Knight

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By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that… Přejít na celý popis

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By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention.Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd—including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on.

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Nakladatel
Rotovision
datum vydání
23.9.2008
isbn
978-2-940361-94-6
ean
9782940361946
Jazyk
angličtina
Počet stran
192
Vazba
pevná vazba

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