Marketing

Autor Michael Solomon, Greg Marshall, Bradley Barnes & další

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Doručení Do 11. 3. předáme dopravci
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Magazín Knihkupec

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With… Přejít na celý popis

Gotická romantasy o věštkyních, proroctvích, posedlosti a nebezpečné výpravě. Když sestry mizí, Šestka musí spojit síly s rytířem, který nevěří osudu – a přesto ho možná naplní. Více informací

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know whatâ€™s happening in the world of marketing today.

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.