I Am. We Are. Liberty

Cloth-covered box containing catalogues, postcards and posters celebrating and exploring the 150th anniversary of London's iconic store. To celebrate 150 years of Liberty, I Am. We Are. Liberty offers an immersive journey into the heart of the iconic brand. More than just a book, it's a beautifully crafted box filled with a curated collection of printed materials and objects—each piece uncovering a different facet of Liberty’s rich cultural legacy. At its heart is a 68-page main catalogue exploring the Liberty story—featuring contributions from Liberty CEO Adil M Khan, curator Ester Coen, and cultural voices including Alice Rawsthorn, Louise Wise, and Barry Miles. Alongside this sit five partner publications spotlighting Liberty’s anniversary collaborations with a range of institutions including the Design Council, William Morris Gallery, British Museum, Imperial War Museum and Sir John Soane Museum. Postcards, posters (including one designed by Grayson Perry), stickers, facsimiles, 3D cutouts and concertinas of the building, and even temporary tattoos are thoughtfully assembled to reflect the stories, collaborations, and archival treasures that define Liberty’s enduring influence. Every item in the box invites you to explore Liberty as never before. This unconventional publication is a collector’s item and a keepsake—perfect for design lovers, history enthusiasts, and anyone captivated by Liberty’s timeless spirit.

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