Foundations of Strategy

Kniha ( měkká vazba )

E-shopové listy

Při zaslání zboží balíčkem

K nákupu nad 99 Kč dárek zdarma v hodnotě 19 Kč

E-shopové listy

Vždycky upřímná Jiřina Bohdalová

Při zaslání zboží balíčkem

K nákupu nad 699 Kč dárek zdarma v hodnotě 349 Kč

Vždycky upřímná Jiřina Bohdalová

Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students.  Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth.  The text has been fully revised and updated to… Přejít na celý popis

K tomuto produktu zákazníci kupují

Popis

Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students.  Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth.  The text has been fully revised and updated to reflect recent developments in the business environment and strategy research.

Extensive learning and teaching materials to accompany this text include aninstructor manual, case teaching notes, test bank and PowerPoint slides are available for instructors. Resources for students include self-test quizzes and glossary flashcards to test understanding.

From the Reviews of the Second Edition...

"This second edition of Foundations of Strategy is a concise but comprehensive strategic management textbook for both undergraduate-level and graduate-level students. The book covers some of the most fundamental challenges organizations face as they strive to gain and sustain competitive advantage. The book is full of contemporary case studies that include a balanced mix of theory and application in strategic management. This new edition provides a very useful tools and resources to the increasingly important discipline of strategic management."—Dr Jay Lee, California State University, Sacramento

"Foundations of Strategy explains current theory clearly and carefully, with a good range of examples. The quality of my students’ strategic analyses has improved perceptibly since I started using it."—Dr Adrian Haberberg, University of East London

Sdílet

Nakladatel
John Wiley & Sons Inc
Rozměr
191 x 247 x 16
jazyk
angličtina
Vazba
měkká vazba
Hmotnost
840 g
isbn
978-1-118-91470-0
Počet stran
400
datum vydání
6.04.2015
ean
9781118914700

Hodnocení a recenze čtenářů Nápověda

0.0 z 5 0 hodnocení čtenářů

0× 5 hvězdiček 0× 4 hvězdičky 0× 3 hvězdičky 0× 2 hvězdičky 0× 1 hvezdička

Přidejte své hodnocení knihy

Vývoj ceny

Vývoj ceny Nápověda

Získejte přehled o vývoji ceny za posledních 60 dní.

Maloobchodní cena Minimální prodejní cena: 1 781 Kč Nápověda

Články, které stojí za pozornost

Zobrazit blog

Články, které stojí za pozornost