Semiotics: The Basics

Autor Daniel Chandler

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This fifth edition of the bestselling textbook, now available in print, eBook, and audiobook, is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs… Přejít na celý popis

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Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? Semiotics: The Basics focuses on its application to communication and cultural studies. The latest edition features a greatly extended treatment of core concepts, in particular traditional historical models of the sign, the semiotic triangle, and distinctions between Â‘naturalÂ’ and conventional signs. There is also a greater emphasis on Â‘the social life of signsÂ’.

With an extensive index, a comprehensive glossary, suggestions for review and for further reading, and a list of online resources, this must-have guide is both the ideal introductory text and an essential reference for students of language, communication, media, and cultural studies at both undergraduate and postgraduate levels.