Riding the Unicorn

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The Legends are True. The Unicorn is out there. Think unicorns — those billion-dollar startups as rare as their mythical namesakes — are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn… Přejít na celý popis

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The Legends are True. The Unicorn is out there.

Think unicorns — those billion-dollar startups as rare as their mythical namesakes — are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and — if you're lucky — sell your way to startup glory.

You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.

You'll also find:

Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage Research-backed tactics for success, delivered through stories so good you'll forget you're learning Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself

Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.

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Nakladatel
John Wiley & Sons Australia Ltd
Rozměr
229 x 152 x 22
jazyk
angličtina
Vazba
měkká vazba
Hmotnost
508 g
isbn
978-1-394-36768-9
Počet stran
336
datum vydání
29.10.2025
ean
9781394367689

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