McQuailâ€™s Media and Mass Communication Theory

Autor Mark Deuze, Denis, MA, PhD, DipPSA, McQuail

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"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.â€œ -Â Professor Sonia Livingstone,Â London School of Economics and Political Science Â "This informative, important and readable volume should… Přejít na celý popis

Praktické knihy od Lingea, které pomáhají lépe vést, domlouvat se i fungovat v práci, teď v akci 1+1 zdarma. Více informací

"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." -Â Professor Barbie Zelizer,Â Annenberg School for Communication

Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition:

Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters.Â Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what itâ€²s like to make all kinds of media, including journalism, advertising, film, television, and digital games.

This book is the benchmark for studyingÂ media and mass communication in the 21st century.