Man meets Woman

Truth or dare? Bright, bold pictograms on the roles, relationships, and clichés of male and female experience. Imagine a setting in which a man wearing a dress might be as habitual as a woman in trousers. Where a woman exposing herself in public wasn’t sexy, but as creepy as a male flasher. Where professional status and success presented the same prospects for both sexes. In this first in a new series for TASCHEN, leading graphic designer Yang Liu tackles one of the hottest, and one of the oldest, topics of all: he and she. Drawing on the experiences, challenges and many perspectives on men and women she has encountered in her own life, Yang Liu distils the vast, swirling question of gender to bold, binary pictograms. Dealing with a whole host of situations from the bedroom to the boardroom, Yang Liu’s designs are as simple and accessible in their presentation as they are infinite in the associations, evocations and responses they elicit. Combining age-old stereotypes with topical discrepancies, this fresh approach to the roles and relationships of men and women is above all an effort to synthesize a notoriously thorny issue into a fun and refreshing graphic form, and so to lighten and enlighten our mutual understanding and tolerance. The artist: Yang Liu was born in 1976 in Beijing. After studying at the University of Arts Berlin (UdK), she worked as a designer in Singapore, London, Berlin and New York. In 2004 she founded her own design studio, which she continues to run today. In 2010 she was appointed a professor at the BTK University of Applied Sciences in Berlin. Her works have won numerous prizes in international competitions and can be found in museums and collections all over the world. East meets West, a series of infographics drawing on her personal bicultural experience has been exhibited worldwide, the corresponding book has become an instant bestseller. Yang Liu lives and works in Berlin.

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