Entrepreneurship: Starting and Operating A Small Business, Global Edition

Entrepreneurship: Starting and Operating A Small Business, Global Edition

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For courses in Entrepreneurship, Small Business Management, and Starting a Business.     A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations… Přejít na celý popis

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For courses in Entrepreneurship, Small Business Management, and Starting a Business.

 

 

A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

  In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

 

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Nakladatel
Pearson
Rozměr
277 x 218 x 26
jazyk
angličtina
Vazba
měkká vazba
Hmotnost
1208 g
isbn
978-1-292-09741-1
Počet stran
576
datum vydání
14.05.2015
ean
9781292097411

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