Chinafy

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Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years. Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western… Přejít na celý popis

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Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years. Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook!Chinafy distills the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

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Nakladatel
Marshall Cavendish International (Asia) Pte Ltd
Rozměr
257 x 234 x 23
jazyk
angličtina
Počet stran
288
Hmotnost
484 g
isbn
978-981-5044-50-8
Vazba
pevná vazba
datum vydání
31.08.2023
ean
9789815044508

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