Adventures in the Wine Trade

Autor Ben Howkins

Adventures in the Wine Trade - Ben Howkins Nedostupné

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"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine WineThe memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of… Přejít na celý popis

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"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine Wine

The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.

Plumbing the depths: - Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.

- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.

- Serious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.

Sdílet

Nakladatel
ACADEMIE DU VIN LIBRARY LIMITED
Rozměr
225 x 161 x 26
jazyk
angličtina
Vazba
pevná vazba
Hmotnost
456 g
isbn
978-1-913141-45-5
Počet stran
240
datum vydání
1.02.2024
ean
9781913141455

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