Four Levers Negotiating

Autor Todd Caponi

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Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says 'yes' and it's time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many… Přejít na celý popis

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Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says 'yes' and it's time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques. There's a better way. In Four Levers Negotiating, sales leader, award-winning author, and sought-after speaker Todd Caponi shows you how through a simple, immediately actionable framework for all the common sales scenarios you encounter - big deals and small. Learn: Why traditional negotiating approaches are no longer sustainable; The four levers to pull in any negotiation to make magic happen; How to better position and propose your pricing; Strategies for navigating common concession requests that arise in negotiations. In today's 'as-a-service' economy, where the deal itself is merely an early milestone on the path to acquiring customers who not only buy from you, but stay, buy more, and become your advocates, one-off, trust eroding approaches are no longer sustainable. Four Levers Negotiating is your immediately actionable guide to building trust instead of eroding it, discounting less, forecasting more accurately, and, ultimately, leaving negotiating anxiety behind.

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Nakladatel
Benbella Books
Rozměr
236 x 161 x 21
jazyk
angličtina
Vazba
pevná vazba
Hmotnost
358 g
isbn
978-1-63774-840-4
Počet stran
240
datum vydání
27.01.2026
ean
9781637748404

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