Purpose-driven Organizations

Part I. Understanding Purpose-driven Organizations.- 

1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz.- 

2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan MalbaÅ¡ić.- 

3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons.- 

4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart.-

5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig.- 

Part II. Creating Purpose-driven Organizations.- 

6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok.- 

7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca.- 

8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner.- 

9. (Re)Discovering Organizational Purpose; Clara Fontán, Ãngel Alloza and Carlos Rey.- 

10. Measuring the Purpose Effect; Ãlvaro Lleó, Carlos Rey and Nuria Chinchilla.

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