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Emotion by Design
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'The marketing genius behind Nike . . .Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what… Přejít na celý popis
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'The marketing genius behind Nike . . .Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . .I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . .Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas'Remarkable . . .A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious
- kategorie
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Cizojazyčná literatura »
English literature »
Nonfiction »
Economy, Politics and Business
- Nakladatel
- Cornerstone
- Rozměr
- 196 x 128 x 23
- datum vydání
- 5.01.2023
- ean
- 9781847943569
- Vazba
- měkká vazba
- Hmotnost
- 212 g
- jazyk
- angličtina
- Počet stran
- 304
- Vydání
- 1
- isbn
- 978-1-84794-356-9
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329 Kč s DPH
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