Business Culture Design

Autor Simon Sagmeister

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A practical guide to fostering and maintaining corporate culture through Sagmeister's Culture Map. The idea of corporate culture is a much-discussed concept in todayâ€™s business world, but often it only comes into focus as a response to problems in the workplace. Business Culture Design changes the conversation, taking a proactive approach to fostering and maintaining corporate culture. Simon Sagmeister introduces readers to the patterns and behaviors that form the foundation of positive culture through his innovative Culture Map, a colorful visual tool for managers and employees alike. Sagmeisterâ€™s Culture Map will prove invaluable for high-level business activities such as mergers and acquisitions, but also for daily interactions between colleagues, which is the place where corporate culture is truly forged.