The Society of Dividuals

Human history is a history of individuals – of kings and queens, of leaders and thinkers and of the many individuals who struggle, work hard and find their paths in life. It is also the history of individuation, understood as a continuous search for autonomy, self-affirmation and the achievement of personal goals. But today, this process of individuation is coming to an end and morphing into its opposite – disindividuation. The individual is giving way to the progressive loss of individuality and social life is turning into the society of 'dividuals' – that is, beings who are becoming unaware of their uniqueness and who are losing their sense of self. The main driver of this process is technology. The more that individuals rely on technological devices to fill the social void and mitigate loneliness, the more they are recognized not so much for themselves but as the bearers of the devices that contain all the information necessary for their identity: images, texts and the digital traces of earlier exchanges. Individuals increasingly renounce their privacy, sharing it with a device that becomes an integral part of themselves. Deprived of uniqueness, the dividual is a lonely being who no longer has the ability to relate effectively to others and to external reality. We move towards a future without hope, immersed in the ever-innovative flow of information on screens, content to survive the present, as if nothing mattered.

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