The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers - Erik Peterson,Tim Riesterer Nedostupné

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Kniha ( pevná vazba )

    • Produkt je nedostupný.
E-shopové listy

Při zaslání zboží balíčkem

K nákupu nad 99 Kč dárek zdarma v hodnotě 19 Kč

E-shopové listy

Tenkrát v Hollywoodu

Při zaslání zboží balíčkem

K nákupu nad 999 Kč dárek zdarma v hodnotě 397 Kč

Tenkrát v Hollywoodu

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to… Přejít na celý popis

K tomuto produktu zákazníci kupují

Popis

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion

Industry analysts report that up 70-80% of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance?  Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?

The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

Sdílet

Nakladatel
McGraw-Hill Education
Rozměr
236 x 162 x 27
jazyk
angličtina
Počet stran
256
Hmotnost
470 g
isbn
978-1-260-46275-3
Vazba
pevná vazba
datum vydání
19.03.2020
ean
9781260462753

Hodnocení a recenze čtenářů Nápověda

0.0 z 5 0 hodnocení čtenářů

5 hvězdiček 4 hvězdičky 3 hvězdičky 2 hvězdičky 1 hvezdička

Přidejte své hodnocení knihy

Vývoj ceny

Vývoj ceny Nápověda

Získejte přehled o vývoji ceny za posledních 60 dní.

Maloobchodní cena Minimální prodejní cena: 825 Kč Nápověda