Lo-Life

Rack-Lo made some bad choices: he left school, he thieved, he went to jail, he got shot; he had a lust for fast money, materialism, and clothes, and a knack for police run-ins, street confrontations, and skipping out on warrants. Rack-Lo was deep into street life in the late 1980s, when he united teenage crews from the notorious Brownsville and Crown Heights neighbourhoods of Brooklyn to found the legendary gang Lo Lifes, who made a name for themselves dressing head to toe in highly coveted Ralph Lauren''s Polo brand clothing - or ''Lo.'' They acquired this ''preppy'' fashion by any means necessary: stick-ups, shoplifting, and hustling. What started as an informal gang uniform, organised around clean designs and bright colours, became a devotion to a lifestyle brand, and eventually created an association between street-level crews and the luxury brands that would fundamentally change the pop culture foundation of the fashion industry. Rack-Lo''s personal testimony captures the Lo Life era (1988-2005) like no other. But Rack-Lo didn''t let the game change him. Instead, he changed the game. He survived gun violence, Riker''s Island, police brutality, street conflicts, a poor educational system, and domestic violence long enough to turn around his life and reinvent himself; Rack-Lo continues to be revered for his distinct fashion style, leadership, ability to mobilise his people and brotherhood to visualise and revolutionise a better society. This is the incredible true story of Rack-Lo.

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