Events Management
Kniha ( měkká vazba )
- Dostupné u dodavatele
- Doručení Do 4. 3. předáme dopravci
- Osobní odběr ZDARMA ( Vyberte prodejnu )
1 815 Kč s DPH
Jsme transparentní
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event… Přejít na celý popis
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
- Nakladatel
- Taylor & Francis Ltd
- Rozměr
- 254 x 179 x 41
- jazyk
- angličtina
- Vazba
- měkká vazba
- Hmotnost
- 1772 g
- isbn
- 978-0-367-49184-0
- Počet stran
- 812
- datum vydání
- 31.07.2023
- ean
- 9780367491840
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