Assemblage

Autor Emmanuel Probst

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Magazín Knihkupec

Â“ProbstÂ’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete Â…Â A fascinatingÂ—and surprisingly funÂ—wide-angle look at advertising.Â” Â—Â Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we donÂ’t need… Přejít na celý popis

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Brandscan no longer force-feed us a plethora of products we donÂ’t need. To succeed,brands must transform us and the world we live in.

Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.

Assemblage willshow you

Â Whyperception is the truth and how to shape peopleÂ’s perceptionsÂ Whywe relate to antiheroes, villains, and saviorsÂ Howbrands can reassure consumers about their past, present, and futureÂ Howto leverage data and insights to deliver a personalized, human-centric consumerÂ experienceÂ Howbrands can make a positive impact on people, society, and the economy

Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.