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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" a brand that customers feel is essential to their lives. In an entertaining two-hour read you… Přejít na celý popis
Duch domu Ashburnů, první kniha milované Darcy Coates, se dočkala své audio verze. A abychom to společně pořádně oslavili můžete si ji poslechnout zcela zdarma! Více informací
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:the new definition of brandthe five essential disciplines of brand-buildinghow branding is changing the dynamics of competitionthe three most powerful questions to ask about any brandwhy collaboration is the key to brand-buildinghow design determines a customer's experiencehow to test brand concepts quickly and cheaplythe importance of managing brands from the inside220-word brand glossary
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